Illustration: a truck on a road beside a map with a circled target hiring area and location pins, with three points: target the right area, reach the right drivers, revisit daily.

What the page teaches

How We Manage Advertising shows that advertising is more than publishing an ad:

  • Each job gets its own hiring area, revisited daily.
  • Three checks come before an invitation: the right location, the right experience, and a driver who is ready to talk.
  • The recruiter writes the carrier's ProHRHQ job listing, formatted for Google Jobs, and the carrier reviews it before it goes live.
  • Paid placements are chosen for the job and market, and the campaign is judged by what each qualified hire costs.

The page shows real Indeed screens and one recent campaign's results. Those results describe one campaign; they are not a promise for the next one.

What to show a carrier

Advertising and the placement fee are separate. The launch includes the first $100 of paid driver advertising. More advertising is set at the results review and approved by the carrier.

What to ask

Where do the carrier's drivers live? What has it spent on ads, where, and what did that bring in?

Last modified: Sunday, 8 November 2026, 7:33 PM